Feminine Care Reinvented
"Clean feminine care accounts for over 30% of the total feminine care market in South Korea versus less than 10% in the US. We’re pushing for more education and dialogue in the US about periods and different choices women can make for their bodies and health."
Rael was founded in 2017 by three women originally from South Korea, including CEO Yanghee Paik. Upon moving to the United States, one of the biggest culture shocks was the lack of quality feminine care. Compared to the advanced technology and designs in South Korea, most of the pads and tampons in the US contained harsh chemicals that could irritate skin or were made of clean ingredients but didn’t work. Inspired to capture the comfort and performance they knew was possible, the trio created their own solution by marrying high-quality clean materials from the US and cutting-edge Korean manufacturing technology to provide clean and incredibly effective self-care alternatives to support women throughout their cycle and life.